An open house gives you the opportunity to advertise your house to many people and increase your chances of getting a buyer. This is especially true if you manage to create a strong buzz with your open house. Below are a few useful tips to help you market your property during an open house.
Serve Trendy Snacks
You don't have to serve a buffet during an open house, but you should also not stick to basic or bland refreshments. Even with a lean budget, you can come up with trendy snacks and refreshments that will get people talking about your open house. This will generate publicity that will play its part in getting people talking about your property. This means you need to read your neighborhood and target market so that you can provide the snacks that will get them talking. There is no harm in making the open house a mini party.
Traditional signs and banners are not bad, but you can take your marketing a notch higher by embracing technology. Here are a few tips that can help:
- Stream the event live online
- Use a mobile app for signing in visitors
- Virtually stage the house and send the media to the visitors
- Promote the open house online
The above are just a few examples. You can think of other innovative ways to market the open house digitally.
Invite the Neighbors
Having the neighbors in your open house serves several purposes. First, the neighbors can help create a buzz on your property; this is especially likely if you are on excellent terms with the neighbors. Secondly, the neighbors can help you answer some questions about the neighborhood. Lastly, the neighbors also have friends, relatives, or acquaintances who may be interested in the property.
Schedule It Out of Business Hours
One of the worst mistakes you can make with your open house is to schedule it when your target demographic is busy. For example, you can schedule your open house for the early evening when normal business hours are over. This works well if the weather is great, like during the summer. You can also schedule it for the weekend when most members of your target market are free.
Use your open house to get people talking about your home. That way, you may get buyers elsewhere — even from people who didn't come to the open house. An experienced realtor can help you with further open house ideas.
To learn more about marketing your home, contact a real estate listing agent.