If you don't have a turnkey ready home, you can still put it on the market. Whether it's a property that you inherited or a home that is simply too costly or time consuming to repair, learn about some of the steps you can take to get your home off the market sooner.
1. Be Honest
Have you ever looked at the image of a hotel online and then arrived at the property and been completely disappointed? Unlike a traveler who might be stuck with the reservation, potential buyers can't be forced into buying your home. You do not have to include all the required repairs in the listing, but you do need to make it clear that the property needs works and is as-is.
2. Identify the Buyer Pool
The pool of buyers for as-is properties doesn't typically include people looking for their forever home. Your buyer pool will primarily be made up of investors. For this reason, you should put much of your advertising money and time into areas that target these types of people. You should also include language like "great investment opportunity" on your listing as well to catch the eye of people in this group.
3. Market Its Potential
Since the goal is to sell the property, you don't need to focus too much on the current condition of the property. You can help sell the home by marketing its potential. Listing details about any new developments coming to the area is one great option. If the neighborhood is experiencing an overhaul that is attracting more people and businesses to the neighborhood, this information is also good to share. Marketing the potential of the property lets the buyer think ahead to the future value of the home.
4. Hire a Professional Cleaner
It will be especially hard to sell a home that needs repairs and is also dirty and cluttered. It's a good idea to hire a professional company to clean the inside and outside of the home. A clean property can sell the idea that the home is not a complete disaster and make it easier to view it as a livable space. While you're at it, you should also hire a landscaper to get the yard into shape. Even for an as-is home, great curb appeal is still important.
Partner with a real estate professional for additional assistance with selling your home as quickly as possible.